FLAGSHIP ENGAGEMENT
One Consequential decision.
Structured evidence.
Clear action.
A fixed-scope, principal-led engagement that turns one complex technical-commercial question into a defensible recommendation and a practical next-step plan.
Typically two weeks after kickoff and receipt of required materials.
One defined decision.
WHEN TO USE IT
Designed for decisions where the cost of being wrong materially exceeds the cost of analysis.
A Decision Sprint is appropriate when several credible options exist, the relevant evidence is fragmented, and management needs an independent, integrated view before committing capital, time, or customer credibility.
A strong fit when:
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A decision must be made within the next several weeks.
Technical, customer, competitive, operational, and financial factors are interdependent.
Management has information but lacks synthesis or independent challenge.
The outcome affects product direction, market access, capital, or strategic relationships.
A board, investor, partner, or executive team needs a documented rationale.
COMMON DECISION QUESTIONS
One defined decision, selected from questions like these.
01
Market
Which market, geography, application, or customer segment should receive priority?
04
Pricing
Which pricing and business model best aligns value, adoption, and margin?
02
Product
Which product concept or
capability creates the strongest commercial case?
05
Investment
Are the technical, market, manufacturing, and capital assumptions credible?
03
Commercialization
What must be completed before customer evaluation, design-in, or scale-up?
06
Partnership
Should the company build, partner, license, acquire, or defer?
WHAT THE CLIENT RECEIVES
A complete package designed for executive use.
The decision charter – question, alternatives, criteria, constraints, and timing – is agreed at kickoff.
01
Decision Charter
A precise statement of the decision, alternatives, evaluation criteria, constraints, assumptions, and required timing.
04
Analytical Model
A financial scenario, prioritization matrix, sensitivity analysis, market
model, or bid/no-bid scorecard as appropriate.
02
3C Scorecard
A structured assessment of Company readiness, Customer value and adoption, and Competitive position.
05
Executive Decision Memorandum
A memorandum presenting the evidence, alternatives, recommendation, implications, and conditions for proceeding.
03
Evidence Matrix
Verified facts, client inputs,
assumptions, uncertainties,
contradictions, and material information gaps.
06
90-Day Action Plan & Risk Register
Principal risks, mitigations, trigger points, owners, validation steps, milestones, and near-term decision gates.
When the evidence is insufficient for a commitment, the recommendation identifies what to validate before proceeding.
FIVE-STEP PROCESS
From question to recommendation.
1
Frame
Define the question, alternatives, decision criteria, constraints, and information requirements.
2
Assemble
Review client materials and gather targeted external evidence relevant to the decision.
3
Analyze
Apply the 3C framework, model implications, and test the assumptions that drive the outcome.
4
Recommend
Compare alternatives and identify the preferred path, conditions, and uncertainties.
5
Plan
Define a client-owned 90-day validation or execution plan, with responsibilities, milestones, and decision gates.
COMMERCIAL STRUCTURE
Defined scope. Fixed fee. Clear output.
Most Decision Sprints are completed within two weeks after kickoff and receipt of the required materials. The final scope and fee depend on the number of alternatives, research depth, document volume, modeling requirements, and whether external interviews are included.
Standard scope
Element
One defined strategic or commercialization decision
Principal question
Up to three structured interviews
Management interviews
Executive memorandum, model/scorecard, risk register, and 90-day plan
Deliverable
60-minute management discussion
Readout
One consolidated revision
Revision
Fixed fee agreed before work begins
Fee
Outside the standard scope
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Detailed product or engineering ownership
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Legal, tax, audit, accounting, or patent opinions
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Cybersecurity certification or compliance assertion
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Statistically valid large-scale market research
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Unlimited implementation support
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Assignments that present a material conflict